Cars assist drivers. AI detects tumors. Robots assemble goods.
Automated systems act and decide for us
But products fail without user trust and understanding

We turn scientific insight into intelligent systems people trust and use

Innovate With Us

Exploring the future of intelligent products

Automation and intelligent technologies are transforming products across industries – from mobility and healthcare to manufacturing and digital services. As systems increasingly act and decide on our behalf, the challenge shifts from building technology to designing how people interact with it. When users cannot understand a system’s behavior or do not know how to best use it, advanced capabilities remain underused, and products struggle to gain adoption.

Based on over a decade of hands-on experience in interface research and development in both industry and academia, Zefwih supports organizations in understanding how humans and intelligent systems should interact. 

We help teams explore emerging interaction paradigms, transform technological capabilities into product concepts, and evaluate them throughout development. By combining Computer Science and Human–Computer Interaction expertise with rapid prototyping and user evaluation, we help organizations turn complex technologies into products people trust and use.

Who We Are
What We Do

THIS IS WHAT WE DO

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CONSULTING

How automation and intelligent systems change product interaction

We help organizations understand emerging interaction challenges, evaluate opportunities, and make informed decisions about future technologies.

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IDEATION & CONCEPTS

New interaction paradigms for intelligent products

Through workshops, design exploration, concept ideation, and rapid prototyping, we help teams translate technological capabilities into viable product ideas.

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SOLUTIONS, PROTOTYPING & VALIDATION

Turning concepts into tangible systems

We prototype interaction approaches, evaluate them with users, and validate design decisions early to reduce product risk and support adoption.

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ABOUT ZEFWIH

We are researchers and developers specializing in Human–Computer Interaction (HCI) and intelligent systems. Together, we bring more than 16 years of combined research and development experience in designing interactive systems for automated technologies. Our work spans automated mobility, extended reality, accessibility, serious games, and intelligent user interfaces.

Through academic research, industry collaboration, and award-winning digital projects, we explore how people interact with increasingly autonomous systems—from automated vehicles and decision-support AI to immersive digital environments. Our research has been published at leading international venues, including the ACM Conference on Human Factors in Computing Systems (CHI), and our projects have been recognized through startup competitions, industry innovation challenges, and international game awards, including the German Computer Game Award (Deutscher Computerspielpreis) and the Games for Change Awards.

We have also developed concepts recognized in startup and innovation competitions, including the Ekipa Startup Idea Competition and the Samsung Solve for Tomorrow Challenge, where our projects explored how emerging technologies can address real-world challenges.

At Zefwih, we bring this experience to organizations that want to explore the next generation of intelligent products. We help companies understand how emerging technologies influence user interaction, prototype new interface concepts, and evaluate them early with users.

TEAM

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Prof. Dr. Mark Colley

Co-Founder

Human–AI Interaction & Mobility

Mark is an Assistant Professor at University College London with 10+ years of experience in Human–Computer Interaction and engineering safety-critical software systems at Airbus Defence and Space.

He is an expert in the design of interfaces for automated driving and intelligent systems, with 50+ publications and multiple Best Paper Honorable Mention awards at ACM CHI. His work shapes how users understand, trust, and safely interact with automated systems in real-world mobility.

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Pascal Jansen

Co-Founder

Intelligent Interfaces & Adaptive Systems

Pascal is a PhD researcher at Ulm University with 6+ years of experience in Human-Computer Interaction for adaptive interfaces, intelligent systems, and future mobility, including automation and micromobility.

He is an expert in enabling personalized interfaces via machine learning from human feedback, and his research was recognized with multiple Best Paper Honorable Mention awards. His work contributes methods and tools for systematically designing and evaluating next-generation interaction concepts.

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Fabian Fischbach

Co-Founder

Creative Technology & Interactive Prototyping

Fabian is a creative technologist focused on rapid prototyping interactive systems for education and entertainment, as well as on immersive applications in augmented and virtual reality.

He is an expert in developing functional prototypes that make new interaction concepts tangible and testable early in the design process. He contributed to award-nominated digital games and interactive projects at the German Computer Game Awards and Games for Change Awards.

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FEATURED INNOVATION HIGHLIGHTS IN ACTION

EMPATHY WORKSHOPS

CONSULTING & IDEATION PROJECTS

CELEBRATING INNOVATION: AWARDS & RECOGINITION

Deutscher Computerspielpreis 2021

Young Talent Award: Best Prototype - Finalist

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Gothaer: AR meets Insurance

Winner - Deutschland 4.0 Challenge 2022 - Project 'inSURE'

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nextReality.Contest 2022

Young Talent Award - Finalist

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Bosch: Sustainable Solutions for Future Logistics

Winner - Innovate2030 Challenge - SDG9 Innovation Program

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Capgemini: Sustainable Mobility

Winner - Innovate2030 Challenge - SDG9 Innovation Program

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CHI Play 2020

Winner - Audience Choice Award - Student Game Design Competition

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WDR: Platform of the Future

Winner - Deutschland 4.0 Challenge 2023 - Project 'Öffy'

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Games for Change Awards 2022

Best Student Game - Finalist

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LET’S INNOVATE ON SOMETHING GREAT TOGETHER

SOCIAL MEDIA

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EMAIL ADDRESS

contact@zefwih.com

ADDRESS

Ulmer Straße 8/2
88471 Laupheim
Germany

We’re always open for new partnerships and innovative projects. Drop us a message and let’s shape the future together.

Whether you’re exploring new digital ideas or need expert guidance on your next project – our team is ready to help you bring innovation to life.

CONTACT NUMBER

+49 176 6898 8792
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Consulting for Digital Success

At Zefwih, we offer consulting services for companies aiming to create or optimize digital projects. From websites and mobile apps to XR and AI systems, our expertise helps you move from vision to reality. We analyze the current state of your digital initiatives, identify opportunities for improvement, and advise on cutting-edge interaction design and usability principles.

With our scientific background and numerous published works in Human-Computer Interaction, we bring rigor and clarity to every project. One focus is accessibility. At the core of our work we ensure your digital solutions to empower all users, including those with specific needs.

  • Decades of expertise in HCI & usability
  • Proven track record with published research
  • Tailored solutions for accessibility & inclusivity
Workshop Overview
Empathie Workshops
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Human-Centered Ideation & Solutions

Great digital products begin with the right ideas. At Zefwih, we specialize in guiding organizations through the full HCI lifecycle – from problem definition and research to ideation, prototyping, and evaluation. Our goal is to uncover opportunities, generate innovative concepts, and validate them with real users before moving into production.

By combining our academic knowledge with industry experience, we create a process where creativity and scientific rigor meet. Whether it’s surveys, pre-evaluations, or rapid prototyping, we help you reduce risk and build confidence in your digital strategy.

  • Human-centered design approach
  • Proven process: ideation, prototyping, evaluation
  • Interdisciplinary expertise from research to industry
Example Projects
Find your solution with us
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Digital Production & Development

When it’s time to bring concepts to life, Zefwih transforms ideas into working digital products. We design and develop applications across platforms – from websites and mobile apps to VR/AR experiences, AI-driven solutions, and interactive games.

Thanks to our experience, we can deliver rapid prototypes for testing and scale them into robust final systems. Our work spans emerging technologies, research toolkits, and entertainment products, all built with a strong focus on the end-user experience.

  • Expertise across AI, XR, games, and interactive apps
  • Rapid prototyping to accelerate innovation
  • Strong focus on usability & user-centered design
Zefwih Games
Research Assets
Develop with us

Mark Colley · Co-Founder

Human–AI Interaction & Mobility Systems

Mark brings more than 10 years of experience in Human–Computer Interaction research and software engineering. He is an Assistant Professor in Human–Computer Interaction at University College London (UCL) and previously worked as a software engineer at Airbus Defence and Space, developing software for safety-critical aerospace systems.

His research focuses on interaction design for automated and intelligent systems, particularly in automated driving, accessibility, and trust in automation. Mark has authored 50+ scientific publications and received multiple Best Paper and Honorable Mention awards at leading international conferences, including the ACM CHI, the world’s premier venue for Human–Computer Interaction research.

At Zefwih, Mark leads projects in human-AI interaction, automation interfaces, and user-centered design for safety-critical systems.

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Pascal Jansen · Co-Founder

Intelligent Interface Design & Interaction Strategy

Pascal has 6+ years of research experience in Human–Computer Interaction, focusing on adaptive interfaces, intelligent systems, and automated mobility. He is a PhD researcher at Ulm University’s Institute of Media Informatics, one of Europe’s leading research groups in interactive systems.

His research work explores how to combine optimization algorithms and human feedback to design personalized interfaces for automated systems, particularly in automotive and XR environments. Pascal has published research at leading venues, including ACM CHI, and has received multiple research awards, including a Best Paper Honorable Mention at ACM CHI.

Beyond academic research, he is also involved in interactive media and game development, contributing to projects nominated for the German Computer Game Award (Deutscher Computerspielpreis) and the Games for Change Awards, an international competition for impactful digital games.

At Zefwih, Pascal focuses on interaction strategy, intelligent interface design, and translating emerging technologies into viable product concepts.

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Fabian Fischbach · Co-Founder

Creative Technology & Interactive Prototyping

Fabian specializes in creative technology development and rapid prototyping of interactive systems. His work focuses on transforming complex technological ideas into working prototypes, immersive applications, and interactive experiences.

With a background in game development, immersive media, and interactive software, Fabian has contributed to multiple award-nominated digital games and interactive projects, including projects recognized in competitions such as the German Computer Game Award and Games for Change.

At Zefwih, Fabian leads technical prototyping, interactive system development, and experimental interface design, enabling organizations to explore new technologies through tangible prototypes and interactive demonstrations.

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