human-centered gaming experiences augmented and virtual worlds innovation meets play combining creativity, science, and technology
we develop meaningful interactive experiences that go beyond entertainment
Innovate With Us

Exploring Worlds, Empowering Play.

At Zefwih Games, we combine creativity, scientific insight, and technical expertise to design interactive worlds that engage both the mind and the senses.

As part of the broader Zefwih collective, our focus extends beyond just making games – we explore how gaming can be used to inform research, enhance learning, and foster collaboration.

Our team brings together developers, storytellers, and researchers with backgrounds in human-computer interaction, artificial intelligence, and immersive media. We develop experiences for VR, AR, mobile, and desktop platforms that are not only entertaining, but meaningful and user-driven.

Whether you’re looking to create a serious game, an interactive simulation, or a creative entertainment experience, we bring your ideas to life through an evidence-based, human-centered approach.

Who We Are
What We Do

THIS IS WHAT WE AT ZEFWIH GAMES DO FOR YOU

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Serious & Educational Games

Play with purpose

We design and develop serious games and simulations that teach, train, and transform. By combining game design with scientific principles, we create experiences that foster engagement, learning, and behavioral change — used in research, culture, and industry alike.

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Game Consulting & Co-Development

Building better games together

Our team offers consulting and co-development services for studios, research labs, and organizations. We assist in concept development, interaction design, and user testing — ensuring your game is intuitive, accessible, and impactful. Collaboration is at the heart of everything we do.

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Game Development & Prototyping

From first idea to playable reality

We turn creative concepts into functional, immersive prototypes and full-scale games — whether for research, education, or entertainment. With rapid iteration and deep technical knowledge, we help bring your vision to life on XR, mobile, desktop, or any platform.

FEATURED GAMING HIGHLIGHTS IN ACTION

COMING SOON

CELEBRATING INNOVATION: AWARDS & RECOGINITION

Deutscher Computerspielpreis 2021

Young Talent Award: Best Prototype - Finalist

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nextReality.Contest 2022

Young Talent Award - Finalist

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CHI Play 2020

Winner - Audience Choice Award - Student Game Design Competition

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Games for Change Awards 2022

Best Student Game - Finalist

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LET’S CREATE GREAT EXPERIENCES TOGETHER

SOCIAL MEDIA

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EMAIL ADDRESS

contact@zefwih.com

ADDRESS

Ulmer Straße 8/2
88471 Laupheim
Germany

We’re always open for new partnerships and innovative projects. Drop us a message and let’s shape the future together.

Whether you’re exploring new digital ideas or need expert guidance on your next project – our team is ready to help you bring innovation to life.

CONTACT NUMBER

+49 176 6898 8792

Fabian Fischbach · Co-Founder

Creative Technology & Interactive Prototyping

Fabian specializes in creative technology development and rapid prototyping of interactive systems. His work focuses on transforming complex technological ideas into working prototypes, immersive applications, and interactive experiences.

With a background in game development, immersive media, and interactive software, Fabian has contributed to multiple award-nominated digital games and interactive projects, including projects recognized in competitions such as the German Computer Game Award and Games for Change.

At Zefwih, Fabian leads technical prototyping, interactive system development, and experimental interface design, enabling organizations to explore new technologies through tangible prototypes and interactive demonstrations.

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Pascal Jansen · Co-Founder

Intelligent Interface Design & Interaction Strategy

Pascal has 6+ years of research experience in Human–Computer Interaction, focusing on adaptive interfaces, intelligent systems, and automated mobility. He is a PhD researcher at Ulm University’s Institute of Media Informatics, one of Europe’s leading research groups in interactive systems.

His research work explores how to combine optimization algorithms and human feedback to design personalized interfaces for automated systems, particularly in automotive and XR environments. Pascal has published research at leading venues, including ACM CHI, and has received multiple research awards, including a Best Paper Honorable Mention at ACM CHI.

Beyond academic research, he is also involved in interactive media and game development, contributing to projects nominated for the German Computer Game Award (Deutscher Computerspielpreis) and the Games for Change Awards, an international competition for impactful digital games.

At Zefwih, Pascal focuses on interaction strategy, intelligent interface design, and translating emerging technologies into viable product concepts.

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Mark Colley · Co-Founder

Human–AI Interaction & Mobility Systems

Mark brings more than 10 years of experience in Human–Computer Interaction research and software engineering. He is an Assistant Professor in Human–Computer Interaction at University College London (UCL) and previously worked as a software engineer at Airbus Defence and Space, developing software for safety-critical aerospace systems.

His research focuses on interaction design for automated and intelligent systems, particularly in automated driving, accessibility, and trust in automation. Mark has authored 50+ scientific publications and received multiple Best Paper and Honorable Mention awards at leading international conferences, including the ACM CHI, the world’s premier venue for Human–Computer Interaction research.

At Zefwih, Mark leads projects in human-AI interaction, automation interfaces, and user-centered design for safety-critical systems.

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Digital Production & Development

When it’s time to bring concepts to life, Zefwih transforms ideas into working digital products. We design and develop applications across platforms – from websites and mobile apps to VR/AR experiences, AI-driven solutions, and interactive games.

Thanks to our experience, we can deliver rapid prototypes for testing and scale them into robust final systems. Our work spans emerging technologies, research toolkits, and entertainment products, all built with a strong focus on the end-user experience.

  • Expertise across AI, XR, games, and interactive apps
  • Rapid prototyping to accelerate innovation
  • Strong focus on usability & user-centered design
Zefwih Games
Research Assets
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Human-Centered Ideation & Solutions

Great digital products begin with the right ideas. At Zefwih, we specialize in guiding organizations through the full HCI lifecycle – from problem definition and research to ideation, prototyping, and evaluation. Our goal is to uncover opportunities, generate innovative concepts, and validate them with real users before moving into production.

By combining our academic knowledge with industry experience, we create a process where creativity and scientific rigor meet. Whether it’s surveys, pre-evaluations, or rapid prototyping, we help you reduce risk and build confidence in your digital strategy.

  • Human-centered design approach
  • Proven process: ideation, prototyping, evaluation
  • Interdisciplinary expertise from research to industry
Example Projects
Find your solution with us
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Consulting for Digital Success

At Zefwih, we offer consulting services for companies aiming to create or optimize digital projects. From websites and mobile apps to XR and AI systems, our expertise helps you move from vision to reality. We analyze the current state of your digital initiatives, identify opportunities for improvement, and advise on cutting-edge interaction design and usability principles.

With our scientific background and numerous published works in Human-Computer Interaction, we bring rigor and clarity to every project. One focus is accessibility. At the core of our work we ensure your digital solutions to empower all users, including those with specific needs.

  • Decades of expertise in HCI & usability
  • Proven track record with published research
  • Tailored solutions for accessibility & inclusivity
Workshop Overview
Empathie Workshops
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